Our Process
With every media project we take on, there is a simple defined process that we use to yield the best results. Each stage has a check list we go through make sure everything is accounted for before proceeding.
Media Production Stages:
Discovery > Scripting > Production > Delivery > Monitoring
Discovery
Discovery focuses on what you are looking for and also what is possible with your company or brand. Together we discuss you, your goals and marketing strategy. Then we’ll generate ideas that go all the way through to delivery of your project.
Core values to identify:
What’s the message and the best way to convey that message
Video marketing strategy - defining the target will help define the strategy
Specific perimeters like: time constraints, location insights, and budget
Scripting
The written blue print for your project. Here we look at the right dialog and how the video looks on paper.
Story structure
Interview topics detailed
Specific wording for technical processes
Pacing for each moment
On screen object specifics
Pre-production
The production management stage. The outcome of your video is only as good as your pre-production. Time spent here is time saved later. This is the stage where we take the script and adapt your message to the video medium.
Choosing the right tone and dialog
On camera training and prep
Selecting the right shots and framing to showcase your business
When and where to shoot for the best outcome
Production
Like any product that is made, this is where we commit all the hard work we’ve done with you to the digital medium. We are experts in getting it done with the highest quality in the most expeditious way. Production should be the fun culmination of the pre-planning stages.
Discreet set ups for camera and lighting
Attention to detail and care in work environments
Assembly of the all the pieces and fine tuning of the ideas. We make sure all the details are there from our initial meeting. We will keep you posted weekly if not daily on the progress of your video. During this stage in particular, we welcome any and all feedback on how you feel about your project.
Incorporating graphics and music choices
Special attention to timing and tone
Scheduled rough cuts for you to watch and critique
Delivery of the fine mix of the video
Feedback and final decisions
Post Production
Delivery of various formats you need
Upload, embed, or deliver to web master
Delivery
Monitor
Monitoring from launch is critical to the success and longevity of your video.
Test your new video. We want to create a preferred test group with questions about your new video. Together we will share your new video with a preferred group of clients and get feed back with a simple 3-5 question survey.
Visibility on your web page
Tracking analytics and making reports for you to see months later